A food delivery dashboard compares your menu, prices, and ratings with rivals’ on DoorDash, Uber Eats, and Grubhub. So instead of checking three apps by hand, you see every platform in one view.

Delivery keeps growing, too. For example, DoorDash handled 993 million orders in the third quarter of 2026, up 28% from a year earlier. Meanwhile, Uber Eats raised its Lite plan fee from 15% to 20% in March 2026.

This guide covers the 10 KPIs to track, the data behind each one, and how to build the dashboard.

What Is a Food Delivery Dashboard?

A food delivery dashboard brings delivery app data into one report, usually in Power BI, Tableau, or Looker Studio. It typically combines two kinds of data:

• Your own data: orders, sales, payouts, and order errors, from each app’s merchant portal or your POS.
• Market data: public menus, prices, fees, promotions and ratings, for you and your rivals.

Merchant portals show how your own stores perform. However, they don’t show what rivals charge or promote. By contrast, market data shows the whole local picture, so you can see why your orders rise or fall.

This guide focuses on market KPIs, because merchant portals leave them out. Still, the best food delivery dashboard puts both kinds of data side by side.

For a platform overview, see our DoorDash vs Uber Eats vs Grubhub comparison.

Why a Food Delivery Dashboard Matters in 2027

Delivery costs and prices are moving fast. For example:

• Platform fees are rising: on 11 March 2026, Uber Eats raised its Lite plan fee from 15% to 20%. It also set a 30% fee on Plus orders from Uber One members.
• Pricing rules differ by app: DoorDash’s 6% pickup rate requires pickup prices to match in-store prices. Even so, it lets restaurants set different prices for delivery, and many do.
• Grubhub uses marketing tiers: its Marketplace plans charge 5%, 15% or 20% marketing commission, plus delivery fees from 10%.
• Diners pay much more: according to a LendingTree study, delivery costs 79.5% more than picking up the same meal. That gap includes fees, tips, and menu markups.
• Volume keeps growing: DoorDash’s third-quarter 2026 orders rose 28% to 993 million. Even excluding its Deliveroo deal, they rose 17%.

As a result, prices and fees can differ by app, city, and address. So a food delivery dashboard needs fresh data from all three apps.

Food Delivery Dashboard KPIs 1–5: Prices and Fees

These five KPIs form the core of any food delivery dashboard.

1. Delivery Markup

This KPI compares each item’s app price with your in-store or own-site price. For example, a $10.00 burger listed at $11.50 on an app has a 15% markup. Track it by item, app, and store, because markups often differ across all three.

2. Competitor Price Index

Next, compare your price with the average rival price for matched items. An index of 108 means you’re 8% above local rivals, while 95 means you’re 5% below. So you can see where you’re priced out, store by store.

3. Cross-Platform Price Gap

The same item can cost more on one app than another. So track each item’s price on DoorDash, Uber Eats and Grubhub side by side. Then you can spot apps where a rival quietly prices lower.

4. Customer Fees

Diners see delivery fees, service fees, and sometimes small-order fees. However, these often change with distance, basket size, and membership. So record fees for fixed test addresses and baskets at the same times each day. Also, track the non-member view, because that’s what new customers see.

5. Basket Cost

Basket cost adds menu prices and fees for a fixed order, such as a burger, fries, and a drink. Unlike menu price alone, it shows what a diner really pays. For instance, a rival with lower menu prices but higher fees may still cost more overall.

Food Delivery Dashboard KPIs 6–10: Promotions, Ratings and Service

Beyond price, these five KPIs complete your food delivery dashboard.

6. Promo Share and Depth

Promo share is the share of a rival’s items or stores running an offer. Meanwhile, promo depth is the average discount, such as 20% off or a free item. Together, they show who’s buying growth with discounts.

7. Rating and Rating Trend

Track each store’s star rating on every app, then plot it over time. A drop of 0.2 stars in a month is an early warning, even before orders fall. In addition, compare your ratings with nearby rivals’, not just with your own history.

8. Review Volume

Review volume counts new reviews per store each week. Rising volume can signal rising orders, so it works as a rough proxy for rivals’ demand. Also, group review text into themes, such as cold food or late delivery.

9. Menu Changes

Track new, removed, and repriced items on each app. For example, a rival adding three plant-based items in a week may signal a new campaign. Similarly, a removed best-seller can open a gap for you.

10. Delivery Time and Availability

Finally, track quoted delivery times and whether each store is open on the app. Stores that go offline at peak hours lose orders to rivals. So capture data at lunch and dinner peaks, not just once a day.

The Data Behind Each Food Delivery Dashboard KPI

Each KPI on a food delivery dashboard needs specific fields:

Almost all of this comes from public app listings. However, delivery markup also needs your own in-store prices, from your POS or website. In addition, every record needs a store ID, app name, ZIP code, and capture time.

Prices and fees can also vary by address. So always collect data for the same ZIP codes and test addresses each time.

How to Build a Food Delivery Dashboard

Follow these steps to build a food delivery dashboard that refreshes on its own:

1. Pick stores and rivals: choose your key ZIP codes, then list 5 to 10 rivals in each.
2. Collect daily data: capture menus, prices, fees, promos, and ratings from all three apps.
3. Fix baskets and addresses: use the same test order and addresses, so fees compare fairly.
4. Match items: link rival items to yours by name, size, and category.
5. Model the data: use fact tables for prices, fees, and ratings, plus lookup tables for stores, items, apps, and dates.
6. Build four pages: prices and fees, promotions, ratings and reviews, and service.
7. Set refresh and alerts: refresh daily, then alert on big price moves, new promos, and rating drops.

Power BI, Tableau and Looker Studio all work well. In Power BI, for instance, shared capacity allows eight scheduled refreshes a day.

Common Mistakes to Avoid

• Mixing member and non-member fees: DashPass, Uber One and Grubhub+ members see different fees.
• Comparing different addresses: fees change with distance, so keep test addresses fixed.
• Ignoring pickup prices: pickup menus can be priced differently from delivery menus.
• Checking once a day only: peak-hour availability needs lunch and dinner captures.
• Comparing unmatched items: a large fries and a small fries aren’t the same product.

How FoodSpark Delivers Food Delivery, Data

FoodSpark collects public data from DoorDash, Uber Eats, and Grubhub, store by store. Here’s what you get:

• Fields: menus, prices, fees, promotions, ratings, reviews, and delivery times, where shown publicly.
• Location: by store, city, and ZIP code.
• Refresh: real-time, daily, weekly, or a custom schedule.
• Delivery: JSON, CSV, Excel, or XML, through our API or pushed to your database or cloud storage.
• Free sample: 100 rows in CSV or JSON, so you can test your food delivery dashboard first.

See our DoorDash API, as well as our Uber Eats and Grubhub data services. For offers, see our promotions and offers data service.

We collect public data only, with no personal user data, payment information or non-public content. So we don’t use diner accounts or memberships, and fees reflect the non-member view. Still, review each platform’s terms with your legal team.

Get Started

Track All Three Apps in One Dashboard

Want DoorDash, Uber Eats and Grubhub data ready for your BI tool? Tell us your stores, rivals and ZIP codes. Then we will send a free 100-row sample for your food delivery dashboard.

Get a Free Delivery Data Sample

Food Delivery Dashboard: FAQs

What is a food delivery dashboard?

It’s a report that tracks delivery app data, such as prices, fees, promotions, and ratings, in one place. Usually, it’s built in Power BI, Tableau, or Looker Studio.

What KPIs should a food delivery dashboard track?

Start with delivery markup, competitor price index, customer fees, promo share, and ratings. Then add basket cost, review volume, menu changes, and delivery times.

Can I track DoorDash, Uber Eats and Grubhub in one dashboard?

Yes. Collect the same fields from each app for your food delivery dashboard. Then add an app column, so every chart can compare all three.

How do I calculate delivery markup?

Divide the app price by your in-store price, then subtract one. For example, $11.50 on an app against $10.00 in store is a 15% markup.

Why do delivery fees differ between customers?

Fees can change with distance, basket size, and membership, such as DashPass or Uber One. So track fixed addresses and baskets, using the non-member view.

How often should a food delivery dashboard refresh?

Daily suits most brands. However, capture lunch and dinner peaks if you track delivery times and availability.

How much does food delivery data cost?

Overall, it depends on apps, stores, fields, and refresh. So start with a free 100-row sample, and then get a custom quote.