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Food Delivery Companies in Brazil 2026 – iFood, 99Food, Keeta & the Delivery War

Food Delivery Companies in Brazil 2026 - iFood, 99Food, Keeta & the Delivery War

The food delivery companies in Brazil are fighting their first real price war. For years, iFood held about 80% of the market while facing little pressure. However, that changed in 2025. DiDi relaunched 99Food, and soon after, Meituan brought its Keeta brand to São Paulo. Rappi also cut its commission to zero for three years. As a result, iFood raised its investment plan to R$24 billion through March 2027. This guide explains who leads in 2026, how each company competes, and what data you can track from each platform.

Top Food Delivery Companies in Brazil at a Glance

iFood is still the giant. In fact, the app serves 65 million consumers and 500,000 restaurants across 2,800 cities. Every month, it also handles more than 180 million orders. Meanwhile, the challengers are growing fast. For example, 99Food reached around 100 cities by mid-2026. Keeta, on the other hand, pulled out of Rio de Janeiro in March 2026.

CompanyOwnerWhat it doesPosition in 2026
iFoodProsusRestaurants, grocery and pharmacyLeader, about 80% share
99FoodDiDiRestaurants, plus 99Compras retailMain challenger
KeetaMeituanRestaurants in São Paulo and SantosSmall, refocused after Rio
RappiRappi (Colombia)Restaurants and Rappi Turbo groceryZero commission for three years
AiqfomeMagaluRestaurants in interior citiesLeader in 700 smaller cities
Zé DeliveryAmbevBeer and other drinksLeader in drinks delivery
UberUberiFood’s catalogue inside the Uber appPartner of iFood
Why this mattersWhat you get
iFood holds about 80%, but rivals are spending billions to change that.Live data on who is gaining share.
Fees and commissions change with every promotion.Price, fee and coupon data by app and city.
Exclusive deals decide which restaurants appear on which app.A clear view of which restaurants use one app or several.

Explore FoodSpark’s food and grocery data scraping services →

Market Share of Food Delivery Companies in Brazil

Brazil’s delivery sector earned about R$79 billion in 2025, according to a Getnet study. That was 12.7% more than in 2024. Delivery also makes up about 20% of bar and restaurant revenue. In addition, the average delivery order costs R$66.21, about 12% more than eating in. Among the food delivery companies in Brazil, iFood still takes the lion’s share.

PlatformScale (2025–2026)Position
iFood (Prosus)65M consumers, 500,000 restaurants, 180M+ orders a monthLeader, about 80% share
99Food (DiDi)About 100 cities; 17,000 restaurants on its Rio launch dayAbout 15% of São Paulo (Keeta’s estimate)
Keeta (Meituan)27,000 restaurants at its São Paulo launchAbout 5% of São Paulo; left Rio in 2026
Rappi50 cities in May 2025, aiming for 300Zero commission for three years
Aiqfome (Magalu)700 cities, 30,000 restaurants, 2M+ orders a monthLeader in interior cities

Apps are not the only sales channel, though. For example, Abrasel surveyed 2,176 restaurant owners in March 2025. According to the survey, marketplaces such as iFood brought in 54% of delivery revenue. WhatsApp brought in 26%, while restaurants’ own apps and websites added 12%. Phone orders made up the last 8%. So, more than a quarter of delivery sales never touch an app.

Grocery and Quick-Commerce Food Delivery Companies in Brazil

Brazil’s quick-commerce market should reach about US$4.64 billion in 2025. Then, by 2029, it could hit US$6.45 billion, an 8.6% yearly growth rate. Meanwhile, the big restaurant apps now sell groceries, drinks, and medicine too. As a result, the line between categories is fading fast.

PlayerModelNotes
iFoodMulti-category marketplaceSays it is Brazil’s largest pharmacy marketplace, with 22,000+ partners
Rappi TurboFast grocery from dark stores60% of Rappi’s R$1.4 billion Brazil budget goes beyond restaurants
Zé Delivery (Ambev)Drinks delivery5.7M monthly users and 714 cities at the end of 2023
99Compras (DiDi)Retail deliveryLaunched in Greater São Paulo in July 2026
Uber (via iFood)PartnershipiFood delivery inside the Uber app since late 2025

Exclusive deals shape this whole market. In February 2023, iFood signed an agreement with CADE, Brazil’s competition authority. Under this deal, iFood cannot sign exclusive deals with chains of 30 or more restaurants. Also, exclusive deals cannot exceed 25% of its gross sales nationally. In cities with more than 500,000 people, no more than 8% of active restaurants can be exclusive. The agreement lasts 54 months, so it runs into 2027.

Exclusivity is now a fight between the challengers too. For instance, Keeta sued 99Food in August 2025 over cash-for-exclusivity deals. It won an injunction in October 2025, but a judge later suspended it on appeal.

Two Forces Reshaping Food Delivery Companies in Brazil

The Chinese entry. Surprisingly, two Chinese tech giants chose Brazil in the same year. DiDi already ran the 99 ride-hailing app here, so it relaunched 99Food in 2025. Since then, it has put R$1 billion to R$2 billion into the business. Meanwhile, Meituan launched Keeta with R$1 billion up front. It also plans to invest R$5.6 billion through 2030. Both companies also pay for discounts to pull users away from iFood. In turn, iFood raised its own investment plan by 41%.

The commission war. So far, restaurants are the clearest winners. iFood charges about 12% when the restaurant delivers the order itself. When iFood’s couriers deliver, the fee rises to about 23%. By contrast, Keeta charges 12%, or 9.9% in the first year. Similarly, 99Food has offered 8% to 10.9% in the Santos region. Rappi went further and waived its commission for three years, keeping only a 3.5% payment fee.

Couriers want their share too. After the “Breque dos Apps” strike, iFood therefore raised its minimum fee per delivery. It went from R$6.50 to R$7.50 in June 2025. However, riders had asked for R$10.

1. iFood: Brazil’s Market Leader

iFood leads the food delivery companies in Brazil by every measure. Founded in 2011, it belongs to the Dutch investment group Prosus. The app reports 65 million consumers, 500,000 restaurants and shops, and 2,800 cities. On top of that, it handles more than 180 million orders a month.

In September 2026, iFood raised its Brazil investment plan to R$24 billion through March 2027. That is 41% more than its earlier R$17 billion plan. Revenue also grew 28% to about US$1.9 billion, with adjusted EBITDA of about US$400 million.

Beyond restaurants, iFood keeps adding new services. For example, it calls itself Brazil’s largest pharmacy marketplace, with more than 22,000 partners. In addition, its iFood Pago fintech arm has lent R$3 billion to restaurants. In May 2025, it also signed a partnership with Uber.

Data extractable from iFood: menus, prices, delivery fees, delivery times, ratings, coupons, and grocery products. FoodSpark’s iFood API covers structured extraction from iFood.

2. 99Food: The Fastest-Growing Challenger

99Food is the most aggressive of the new challengers. Initially, DiDi shut it down in April 2023. Then, in 2025, the company brought it back. This time, it built on its 99 ride-hailing app, which has 55 million active users in Brazil.

After that, the relaunch moved quickly. On October 16, 2025, 99Food launched in Rio de Janeiro with 17,000 restaurants on day one. By mid-2026, it reached around 100 cities, including São Paulo, Belo Horizonte, Goiânia, Salvador and Fortaleza. In July 2026, it also entered the Santos region with commissions of 8% to 10.9%. At the same time, it launched 99Compras, a grocery and retail service in Greater São Paulo. According to Keeta, 99Food already holds about 15% of the São Paulo market.

Data extractable from 99Food: menus, prices, delivery fees, coupons, first-order offers, and 99Compras product listings. FoodSpark’s 99Food API covers structured extraction from 99Food.

3. Keeta: Meituan’s Bet on Brazil

Keeta is the international delivery brand of China’s Meituan. Brazil, however, is its first big test outside Asia and the Middle East. First, it ran a pilot in Santos and São Vicente from October 2025. Then, on December 1, 2025, it launched in São Paulo and eight nearby cities. At launch, it had more than 27,000 restaurants and had trained 98,200 couriers.

Even so, the expansion soon stalled. In March 2026, Keeta laid off about 200 staff in Rio de Janeiro. It also suspended a planned R$400 million investment there. Since then, it has focused on São Paulo and the Santos region. By its own estimate, Keeta holds about 5% of the São Paulo market. It also says half of restaurant chains with five or more locations have exclusive deals with iFood or 99Food. That claim also helps explain its lawsuit against 99Food.

Data extractable from Keeta: menus, prices, delivery fees, promotions, and coverage in São Paulo and Santos. No dedicated FoodSpark guide exists for Keeta yet. Instead, see FoodSpark’s Brazil food data API for extraction across Brazilian platforms.

4. Rappi: Zero Commission for Three Years

Rappi is a Colombian super-app, founded in Bogotá in 2015. For years, it has been iFood’s main rival in Brazil’s big cities, too. In May 2025, it made the boldest price move of the delivery war. Specifically, it removed commission and delivery fees for restaurants for three years. As a result, restaurants now pay only a 3.5% payment fee.

Rappi also announced R$1.4 billion in investment in Brazil. About 40% goes to restaurants, while 60% goes to supermarkets, pharmacies, pet shops, and Rappi Turbo. In addition, Rappi plans to grow from about 50 cities to 300.

Data extractable from Rappi: menus, prices, delivery fees and times, Rappi Turbo grocery products and member offers. No dedicated FoodSpark guide exists for Rappi yet.

5. Aiqfome: The Leader in Interior Cities

Most people in São Paulo have never heard of Aiqfome, and that is by design. Retailer Magazine Luiza (Magalu) has owned it since 2020. The app focuses on interior cities of 15,000 to 400,000 people, where the big apps are thinner. Instead of running every city itself, it uses about 300 local micro-franchise operators.

Consequently, by early 2025, Aiqfome covered 700 cities in 22 states. It worked with 30,000 restaurants and handled more than 2 million orders a month. Its next goal is 1,000 cities. Only then does it plan to enter the big state capitals. Magalu also uses Aiqfome’s technology for Magalu Delivery inside its own app.

Data extractable from Aiqfome: menus, prices, and delivery fees in smaller cities. As a result, it works well as a benchmark for regional pricing. No dedicated FoodSpark guide exists for Aiqfome yet.

6. Zé Delivery: Brazil’s Drinks Delivery App

Zé Delivery is Ambev’s drinks delivery app, and it leads the cold-beer-to-your-door market. By the end of 2023, it had 5.7 million monthly active users in 714 cities. That was double its city count from a year earlier, too. Average order values also grew 11%.

Since then, Zé Delivery has added wine, spirits, snacks and barbecue supplies. Its “Modo Turbo” option also pushes it into fast convenience delivery. Because local partner stores fulfil the orders, prices and delivery times vary by neighbourhood.

Data extractable from Zé Delivery: drink and snack prices by CEP, promotions, delivery times and partner-store coverage. No dedicated FoodSpark guide exists for Zé Delivery yet.

7. Uber: Back Through iFood

Uber Eats stopped restaurant delivery in Brazil on March 8, 2022. Later, Uber’s CEO said the company left because it could not become number one. However, Uber came back through a partnership instead.

In May 2025, Uber and iFood agreed to link their apps. As a result, the Uber app now has a Delivery tab powered by iFood’s catalogue. Similarly, the iFood app has a Mobility tab for Uber rides. The rollout then began in the second half of 2025. Meanwhile, Uber Direct and Uber Flash still run on their own.

In 2026, some Brazilian blogs reported that Uber could relaunch Uber Eats on its own. As of September 2026, though, Uber had not confirmed it.

Data extractable: restaurant delivery inside the Uber app uses iFood’s catalogue, so iFood data covers it today. If Uber Eats relaunches, FoodSpark’s Uber Eats API covers structured extraction from Uber Eats.

Why Data Matters for Food Delivery Companies in Brazil

Most markets in this series have settled into a clear shape. The food delivery companies in Brazil, however, still face a shifting market. Two Chinese-backed challengers are still spending heavily. Meanwhile, commissions have fallen to levels that may not last once subsidies end. Exclusive deals are also being fought over in court. On top of that, one newcomer, Keeta, has already left Rio de Janeiro.

So, a report written today can go out of date within months. That is where continuous, structured data helps. For example, tracking menus, fees, and coupons across iFood, 99Food, Keeta, and Rappi shows share shifts as they happen. You can see when 99Food wins restaurants in a new state. Likewise, you can spot when Keeta leaves a city or when iFood matches a rival’s price cut.

City-by-City Coverage of Food Delivery Companies in Brazil

Coverage differs sharply between the food delivery companies in Brazil, as this table shows.

CityCoverage
São PauloThe main battleground: iFood, 99Food, Keeta and Rappi all compete here
Rio de Janeiro99Food launched here in October 2025; Keeta left in March 2026
SantosKeeta’s first pilot (October 2025); 99Food arrived in July 2026
Belo HorizonteBoth iFood and 99Food operate here
GoiâniaTest city for 99Compras (April 2026)
Salvador and Fortaleza99Food’s first foothold in the Northeast
Interior citiesCovered by iFood (2,800 cities) and Aiqfome (700 cities)

São Paulo Deep Dive

FactorDetail
CompetitioniFood, 99Food, Keeta and Rappi in the same areas
Share99Food about 15%, Keeta about 5% (Keeta’s estimates, March 2026)
Keeta coverageThe capital plus eight nearby cities, since December 1, 2025
DemandUp about 20% as competition grew (NeoFeed)
Grocery99Compras covers the capital and 20+ nearby towns

Rio de Janeiro is where the newcomers’ paths split. In fact, 99Food signed 17,000 restaurants there on its first day. Keeta, by contrast, laid off about 200 staff there in March 2026. So, Rio is the best place to test whether 99Food’s gains will last.

Santos punches above its size. The city has about 430,000 people and above-average household income. Initially, Keeta tested its model here. Later, 99Food arrived in July 2026 with low commissions. As a result, Santos is now a small test market for a three-way price war.

Belo Horizonte and Goiânia show 99Food building beyond Rio and São Paulo. Goiânia also hosted the first 99Compras pilot, so DiDi seems to use it as a test city.

Salvador and Fortaleza give 99Food a foothold in the Northeast. Until now, iFood’s lead there has had little direct challenge.

Interior cities work differently. iFood reaches 2,800 cities in total. However, Aiqfome’s local franchise model gives it deep coverage in 700 smaller cities. So far, the Chinese challengers have stayed in large metros.

What Data Can You Extract From Food Delivery Companies in Brazil?

Here is the data you can extract from food delivery companies in Brazil, and why each field matters.

Data fieldWhat it showsWhy it matters in Brazil
CEP (postal code)Delivery coverage, fees and times by areaBrazil’s eight-digit CEP works like postal codes in our other country guides
Delivery modeWhether the restaurant or the app deliversOn iFood, it decides a 12% or 23% commission
Multi-app listingWhether a restaurant uses one app or severalThe best public sign of exclusive deals
Payment methodsPix, cards, cash and meal vouchersMeal vouchers such as Alelo, VR, Ticket and Pluxee are central in Brazil
Menu items and pricesLive prices, combos and add-ons in PortugueseDish names like marmita and açaí need Portuguese-aware matching
Coupons and offersDiscounts, free delivery and new-user dealsSubsidies are the main weapon in this price war
Delivery feesFee per order, minimum order and service feesThese change fast as apps fight for share
Ratings and reviewsRatings and review countsUseful when restaurants switch apps
Grocery and drinks productsPrices and stock from iFood, Rappi Turbo, Zé Delivery and 99ComprasShows where competition is heading next

Use Cases for Brazil Food Delivery Data

  1. Track iFood’s share. First of all, count restaurants and follow prices per app, city by city. Then you can see where 99Food and Keeta are gaining ground.
  2. Map exclusive deals. For example, find which chains use one app only and which use several. This helps sales teams, investors and anyone following the CADE rules.
  3. Compare what customers really pay. Put menu prices, delivery fees and coupons side by side for the same restaurant. After that, compare iFood, 99Food, Keeta and Rappi.
  4. Measure subsidies by city. Track coupons and free-delivery offers in São Paulo, Rio, and Santos. As a result, you can spot the moment a challenger pulls back.
  5. Plan expansion into interior cities. Compare iFood and Aiqfome coverage in smaller cities before you choose where to launch.
  6. Feed AI and forecasting tools. Use structured, current data instead of static reports that go stale quickly.

Trends Shaping Food Delivery Companies in Brazil

These six trends will shape the food delivery companies in Brazil over the next year.

  1. Whether 99Food’s gains last. So far, DiDi has spent R$1 billion to R$2 billion on the relaunch. However, the real test comes when coupons shrink and commissions rise.
  2. Keeta’s next move. After leaving Rio, Keeta still has a R$5.6 billion plan through 2030. So, watch whether it expands again, changes its model or scales back.
  3. New rules on exclusive deals. iFood’s CADE agreement runs into 2027. Meanwhile, the Keeta–99Food case is still under appeal. What comes next could decide how open the market stays.
  4. Courier pay. iFood’s minimum fee of R$7.50 is still below the R$10 riders asked for. Also, three well-funded apps now compete for the same riders.
  5. Uber’s return. For now, Uber reaches diners through iFood. Still, a standalone Uber Eats relaunch would add a fifth big player.
  6. Growth beyond restaurants. 99Compras, iFood’s pharmacy business, Rappi Turbo and Magalu Delivery show where competition is heading. In short, groceries, medicine, and drinks are the next battleground.

FAQs About Food Delivery Companies in Brazil

Here are quick answers to the questions people ask most about food delivery companies in Brazil.

Which are the top food delivery companies in Brazil in 2026?

The main food delivery companies in Brazil are iFood, 99Food, Keeta, Rappi, and Aiqfome. In addition, Zé Delivery leads in drink delivery. Overall, iFood holds about 80% of the market.

What is iFood’s market share in Brazil?

About 80%. The app reports 65 million consumers, 500,000 restaurants and shops, 2,800 cities, and more than 180 million orders a month.

Is Uber Eats available in Brazil?

Not as a standalone restaurant app. Uber Eats stopped restaurant delivery in March 2022. Since 2025, however, the Uber app offers delivery through a partnership with iFood.

Is Keeta available in Brazil?

Yes, in São Paulo and the Santos region. Keeta, owned by China’s Meituan, launched in São Paulo on December 1, 2025. However, it left Rio de Janeiro in March 2026.

How much commission do delivery apps charge in Brazil?

iFood charges about 12% when the restaurant delivers and about 23% when iFood delivers. Keeta charges 12%, or 9.9% in the first year. Meanwhile, 99Food has offered 8% to 10.9% in Santos, and Rappi waived commission for three years.

Why did 99Food leave Brazil and come back?

DiDi shut down 99Food in April 2023. Then, in 2025, it relaunched the app with R$1 billion to R$2 billion in investment. By mid-2026, 99Food reached around 100 cities.

How big is the food delivery market in Brazil?

Brazil’s delivery sector earned about R$79 billion in 2025, according to Getnet. That was 12.7% more than in 2024. Also, the average delivery order costs R$66.21.

Can you extract data from food delivery companies in Brazil?

Yes. FoodSpark extracts menus, prices, delivery fees, coupons, CEP coverage, and payment methods. It covers iFood, 99Food, Keeta, Rappi, Aiqfome, Zé Delivery and more.

Final Thoughts on Food Delivery Companies in Brazil

Brazil’s delivery market is still iFood’s to lose. Even so, for the first time in years, it is a real contest. For now, 99Food is winning share and spreading across the country. Keeta, by contrast, has pulled back to São Paulo and Santos. Rappi, meanwhile, has bet on zero commission. iFood, in turn, is answering with R$24 billion of investment and new services.

Several questions remain open. Will the challengers keep their gains after subsidies end? How will exclusivity rules change after the CADE agreement? And will Uber return on its own?

Whatever happens, the food delivery companies in Brazil will keep changing fast. So, whether you compare fees across apps or track coupons by city, you need current data. FoodSpark’s food and grocery data scraping services and Brazil food data API give you that data. Instead of a stale snapshot, you get structured, current information.

See also: Food Delivery Companies in India, in the UK, in Germany, in Japan, and in South Korea.

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Food Delivery Companies in Brazil 2026 – iFood, 99Food, Keeta & the Delivery War

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Food Delivery Companies in Brazil 2026 - iFood, 99Food, Keeta & the Delivery War

Food Delivery Companies in Brazil 2026 – iFood, 99Food, Keeta & the Delivery War

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